Digital product studio
We build digital products and ship them.
Apps, SaaS, and websites, from the problem to the app stores and day-to-day operation. These are some of the products we've built.
- 6 products live
- iOS, Android, and Web
- Since 2025
Projects (07)
Products we've built
Each project covers the problem, what we built, and how it turned out.


Restaurant marketing · 2026
LiveElus Food
Turns the menu into posts and handles creation, scheduling, and publishing on Instagram, Threads, and X.
- iOS
- Android
- Web


Customer experience · 2025
LiveNPSLab
NPS, CSAT, and CES surveys collected by QR code, tablet, or link, with real-time alerts and a multi-store view.
- iOS
- Android
- Web


School management · 2025
LiveEvoEdu
A school management platform with grades, attendance, finance, enrollment, contracts, and AI-assisted tests, plus an app for families and students.
- Web
- iOS
- Android

AI marketing · 2026
LaunchingElus
A platform that creates articles, posts, and creatives with AI and publishes to Instagram, X, Threads, LinkedIn, and the brand's blog.
- Web

Inclusive education · 2026
LiveInstituto Paina
The digital ecosystem of Instituto de Educação Paina: institutional website, course platform, and PAINA PEI, for individualized education planning.
- Web
- iOS
- Android

Professional websites · 2026
LiveConectaLab Sites
Websites for freelancers, service providers, and small businesses, with booking, WhatsApp, and local SEO included.
- Web

AI CRM · 2025
LiveDigitoCRM
A multi-tenant CRM with a sales pipeline, AI agents for customer service, scheduling, and a chat widget for websites.
- Web
How we work
From problem to product in production
The same process we use for our own products, applied to yours.
- 01
Understand the problem
We start with the day-to-day of whoever will use it: what gets stuck, what's expensive, and what can be measured.
- 02
Design the product
Flows, screens, and a prototype before code, to validate early what's worth building.
- 03
Build
iOS and Android apps, web systems, and integrations, delivered in stages you can see working.
- 04
Launch and operate
App store publishing, payments, metrics, and continuous improvement once the product is live.
What we do
- iOS and Android apps
- SaaS and web dashboards
- AI built into the product
- Websites and landing pages
- App Store and Google Play publishing
- Payments and subscriptions
- Integrations with iFood, social networks, and WhatsApp

Felipe Castro
Founder of CONECTA LAB
About
Who's behind the studio
Over the years, I've worked on consulting projects, systems implementation, and business implementation, and I'm an entrepreneur in real estate, foodservice, and SaaS.
That background makes every project start with the business problem, not the technology. CONECTA LAB is small on purpose: I follow every product end to end, from design to publishing and running it in production.
Background
- [01]
Consulting
Diagnostic and improvement projects for companies.
- [02]
Systems implementation
From requirements to go-live with the team.
- [03]
Business implementation
Operations structured and put to work.
- [04]
Entrepreneur
Own businesses in real estate, foodservice, and SaaS.
Education
- UFSMBachelor's in Business Administration
- FGVMBA
- ESPMAdvanced courses
- MITAdvanced courses
Topics ranging from marketing to agentic artificial intelligence.
Message me on WhatsAppGot a problem worth a product?
Tell us what you need. The first conversation is free of commitment.